What Are Accelerated Mobile Pages(AMP)? Web Development Institute In Delhi
Day
by day AMP is being widely adopted. For different businesses and publishers
wishing to improve the mobile user experience and potentially boost search
engine visibility, implementing AMP can be an important strategy. AMP uses
JavaScript (JS) and caches to achieve rapid mobile load times. AMP was built in
collaboration with a number of websites, publishers, businesses and developers.
How Does AMP
Work?
Few
steps which can be followed by web developers who can create and optimize web
pages, using the AMP framework by implementing AMP guidelines and
specifications. Here’s a high-level overview of how it works in the context of
web development:
Create an AMP HTML page
First
you need to start by creating a new HTML page. This involves developing
web pages using the AMP HTML subset, incorporating specific tags and
attributes.
Include AMP JavaScript Library
Then
you need to add a reference to the AMP JavaScript library in the HTML head
section. It helps in enabling the functionality required for AMP runtime and
components.
Use AMP components
Now
use AMP components which are pre-built, optimized that enhances the
functionality of the page.
Apply AMP layouts
Now
apply AMP layouts that will define how the elements should be displayed and
react. Common layouts include “responsive” for images and “fixed-height” for
elements with a fixed height.
Validate the entire AMP page
Now
validate the entire AMP page using the AMP HTML Validator. It helps in checking
if the page relates to the AMP specifications and provides feedback on any
issues.
Include Metadata
Now
include the metadata in the HTML such as the ‘charset’, ‘viewport’. It helps in
ensuring proper behaviour on different devices.
Test and Debug
Now
you can test the AMP page across various devices to ensure a user friendly
experience. The AMP Validator can be used to debug and fix any issues that may
arise.
Submit it to Search Engines and
Monitor performance
Now
you have to submit it to the search engine, once the AMP page is ready. Then
continuously monitor the performance of AMP pages using different tools based
on Web performance tools.
What is the
AMP Framework?
There
are 3 main frameworks of AMP (Accelerated Mobile Pages). Following are
stated below:
AMP HTML (HTML
Subset)
AMP
HTML is a subset of HTML. It consists of specific tags and attributes which
helps in creating fast loading and efficient mobile web pages. As such, AMP
documents must adhere to specific structural guidelines to preserve their
speed-oriented design.
AMP JavaScript
Library
The
AMP JavaScript library is an important element that manages the asynchronous
loading of resources, which provides support for AMP components. Where
excessive JavaScript could make pages unresponsive and slow, AMP’s JavaScript
allows for quick construction and maintenance of page speed.
AMP Cache
(Content Delivery Network – CDN)
The
AMP Cache is a content delivery network (CDN) that delivers and stores cached
copies of AMP that helps in improving the page load times and global accessibility.
It is a proxy-based CDN that pre-fetches and pre-renders AMP pages even before
users request them. The two main providers of AMP cache are Google AMP Cache
and Bing AMP Cache.
Pros &
Cons Of AMP
AMP
has both benefits as well as restrictions, let’s get a detailed view of what we
are really instoring when setting up an AMP page instead of normal webpage.
Accelerated
Mobile Pages (AMP) comes with some advantages. Here’s an overview of some key
points:
- AMP helps in loading faster page times
and reduce data usage especially on mobile based devices. This helps in
enhancing user experience and reducing bounce rates.
- AMP helped in improving the search
engine visibility. Ranking has been increased along with the faster load
times and mobile optimization can indirectly contribute to better SEO
performance. Learn SEO from a SEO
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- AMP uses HTML, which is one of the
simplest programming languages. So it is easy to implement the process of
web development.
- AMP enhances the security level as they
are inaccessible outside their online servers. This helps a variety of
organizations to secure their content and data from third-party attacks.
It
comes with some disadvantages as well and those are listed below.
- AMP is bound with some restrictions on
certain HTML, CSS and JavaScript features. This limits the design
flexibility of certain websites. Also AMP may not increase site traffic.
- The most apparent disadvantage of AMP is
that it can cut your revenue.It is reported that there is a decrease in ad
revenue on AMP as compared to non-AMP pages. Hence potential revenue has
been drastically impacted.
- AMP depends upon external platforms,
such as Google AMP Cache. Hence dependency on Third-Party Platforms has
been there, So sometimes it lacks trust and loyalty factor.
Wrap Up
AMP is a powerful tool which enhances the mobile browsing
experience and prioritises mobile optimization. Google first
introduced AMP pages in 2016, which were initially restricted to a “Top
Stories” section at the top of the search engine results pages (SERPs). Google
launched this for its new partner websites. It primarily focuses at
enhancing the loading time of different web pages particularly in contexts with
slower internet connections and smaller screens. It is user-friendly as well as
mobile-friendly. However it comes with a set of challenges. Also it’s important
to note that it’s not universally accepted. As people criticise it for limiting
design flexibility and not suitable for all types of websites. The decision to
implement AMP depends on specific use of different cases and development goals.
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